The use of voting record,polling,and market research data to identify and contact potential likely voters is called __________.

Question

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Voter targeting is the use of data analysis to identify and contact potential voters. The process involves collecting and analyzing these data to create a list of likely voters or supporters. The data used in voter targeting include voting records, polling, and market research information. This information helps political campaigns and parties to focus their resources, establish priorities, and tailor their message to specific groups of voters. Voter targeting has become a critical component of modern political campaigns, as it allows political organizations to maximize their limited resources by reaching out to those most likely to vote for them.

The Use of Voting Record,polling,and Market Research Data to Identify