A campaign manager would be more alarmed by a gaffe her candidate made in a televised appearance than in an attack ad from an opponent because __________.

Question

Quizplus · Accepted Answer

Voters tend to pay more attention to news coverage than to paid advertisements, so a gaffe in a televised appearance can quickly make headlines and perhaps have a bigger impact on the candidate's image and campaign. Attack ads can be effective, but they are not always guaranteed to have the same level of attention or influence as a major mistake by the candidate themselves.

A Campaign Manager Would Be More Alarmed by a Gaffe