Our desire for self-evaluation provides a motive for associating with others, and in doing so, influences which groups we join, according to the __________ theory.

Question

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The Social Comparison Theory, proposed by Leon Festinger in 1954, suggests that individuals have an innate drive to evaluate themselves, often in comparison to others, to reduce uncertainty in areas where objective standards are lacking. This theory explains why people join specific groups, as they seek to compare themselves to others to evaluate their own abilities and opinions.

Our Desire for Self-Evaluation Provides a Motive for Associating with Others