Research suggests that if you wish to persuade an audience, both sides of the argument should

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Research indicates that presenting both sides of an argument is more effective with a well-informed audience. This audience likely already knows some of the counterarguments, so addressing them directly can enhance credibility and persuasiveness. In contrast, for poorly informed audiences, presenting only one side of the argument might be more effective, as they might not have enough background knowledge to understand or appreciate the counterarguments.

Research Suggests That If You Wish to Persuade an Audience