Smith-Lockwood, a gift store, ran a half-page advertisement in a regional newspaper for Howard Miller brand clocks. Smith-Lockwood's Howard Miller supplier reimbursed the store's owner for the media cost. This is most likely an example of ________ advertising.

Question

Quizplus · Accepted Answer

This is an example of co-op (cooperative) advertising, where a supplier reimburses a retailer for advertising costs, typically to promote the supplier's products specifically.

Smith-Lockwood, a Gift Store, Ran a Half-Page Advertisement in a Regional