Mervin Jacob sells professional barbeque grill equipment to high-end restaurants. His products come in different sizes and specifications. When he called on Grill Kingdom, a popular barbeque restaurant, he was determined to sell at least one of his top-end grill pro machines. Jacob decided his ________ even before his sales call.
A) selling proposition
B) marketing plan
C) FAB plan
D) objective
E) prospect
Correct Answer:
Verified
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