Arminda sells wicker furniture.She invites the owner of Stanley Furniture to come outside with her to watch a demonstration.She pours a five-gallon bucket of water on a chair,chatts with the storeowner for about 10 minutes,and then sits in the chair to show how water-resistant it is.When the customer tells her,"I've got to carry those chairs into my store.My customers will love them," he is in which stage of the purchasing decision?

Question

Quizplus · Accepted Answer

The customer has gone through the awareness and interest stage by being introduced to the product and showing interest in it. After seeing the demonstration, he has developed conviction and is ready to make a purchase decision.

Arminda Sells Wicker Furniture