Frank is a salesman of Richard Laundry Equipment.He wants to give a presentation to a five star hotel for setting up an in-house laundry system.The hotel manager sent Frank the hotel's requirements and space constraints for a laundry system.Frank prepared a layout which suited the hotel's requirements.Frank has to select an approach for his allotted ten minute presentation.What advice can you give to Frank?

Question

Quizplus · Accepted Answer

Given the time allotment of ten minutes and the fact that Frank has to present the benefits of the laundry system to the prospect, using customer benefit statements would be the best approach. This would help Frank to quickly highlight the benefits of the system and convince the prospect to make a purchase. Using the curiosity approach or the product approach may not be as effective within a short time frame, and opening with a demonstration or the premium approach may not be feasible in a presentation setting.

Frank Is a Salesman of Richard Laundry Equipment