Culture always impacts focus groups.

Question

Quizplus · Accepted Answer

Culture can have a significant impact on focus groups. Different cultures may have different communication styles, values, and attitudes that can affect how participants interact with each other and how they respond to the discussion topics. Cultural factors such as gender, ethnicity, language, and socioeconomic status can also influence group dynamics and individual behavior during focus groups. Therefore, understanding and accounting for cultural differences is essential for moderators to effectively facilitate focus groups and obtain valuable insights from participants.

Culture Always Impacts Focus Groups