Which of the following is not a reason surveys have a high rate of usage in marketing research?

Question

Quizplus · Accepted Answer

Surveys are primarily used in marketing research to gather information about consumer behavior, preferences, and opinions related to products or services. The other options listed are all reasons why surveys are commonly used in marketing research. However, C is not a reason for the high rate of usage of surveys because surveys are limited in their ability to determine cause and effect relationships. Surveys can only provide correlational data, meaning they can show a relationship between variables, but cannot determine which variable caused the other to change. Therefore, surveys are not the best tool for explaining cause and effect relationships.

Which of the Following Is Not a Reason Surveys Have