A market researcher needs to study the shopping habits of married couples over the age of 30 in Moscow. Concerns about validating the study and sampling the right populations leads you to recommend______________________.

Question

Quizplus · Accepted Answer

Conducting parallel studies online and offline ensures a more comprehensive approach, capturing data from both digital and traditional shoppers, thus validating the study by reaching a broader and more representative sample of the target population.

A Market Researcher Needs to Study the Shopping Habits of Married