Starbuck's offers customers a gold charge card that tracks their purchases, the types of drinks purchased, and the time of day when purchased. They use the sales history to provide coupons and promotional opportunities. What type of observational situation is this?
A) people watching people
B) people watching phenomena
C) machines watching people
D) machines watching phenomena
Correct Answer:
Verified
Q3: Which of the following is not a
Q5: Counting how many people use the drive-in
Q9: Target Stores is evaluating several locations for
Q11: Observational research is most effective if the
Q12: Ethnographic research is derived from which field?
A)mathematics
B)anthropology
C)sociology
D)garbology
E)none
Q13: All of the following are advantages of
Q14: Recruiting people to do their shopping in
Q15: Wal-Mart has a highly sophisticated system of
Q18: A contrived observational environment would not:
A)allow the
Q19: Which type of research is most closely
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