At the end of a trip aboard their cruise ships, Disney leaves questionnaires in the staterooms of passengers asking them to rate the cleanliness, service, and meal quality among other various attributes. The questionnaire uses a numerical rating system from very satisfied to very dissatisfied. What type of scale are they using?
A) graphic rating scale
B) itemized rating scale
C) rank-order scale
D) comparative scale
Correct Answer:
Verified
Q2: Which step(s)in the measurement process must be
Q6: When a researcher describes how a construct
Q8: Which is the weakest form of validity?
A)content
B)face
C)construct
D)criterion
Q9: Before a measurement scale can be shown
Q10: Why is it hard for marketing researchers
Q11: _ asks a respondent to pick one
Q16: What measurement do marketing researchers seek to
Q17: _ scale in which the respondent specifies
Q18: An example of nominal scale data would
Q18: _ requires the respondent to rate on
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