In the context of moving marketing research more into a decision making role, rather than purely a staff/support function, define the following three terms:
a) Insight
b) Innovation
c) Creativity

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The Answer of In the context of moving marketing research more into a decision making role, rather than purely a staff/support function, define the following three terms:
a) Insight
b) Innovation
c) Creativity

In the Context of Moving Marketing Research More into a Decision