Newspaper circulation had been declining for years.TLC cable station aired the show Extreme Couponing that shows cutting coupons from newspaper advertisements.Suddenly demand for newspapers changed course.Newspapers are benefiting from the ____ created by retailers putting coupons in the advertisements.

Question

Quizplus · Accepted Answer

Synergy refers to the interaction of two or more elements to produce a combined effect greater than the sum of their separate effects. In this case, the use of coupons in newspaper advertisements is creating a synergistic effect that is benefiting both the retailers and the newspapers. The popularity of the Extreme Couponing show also helped to increase the demand for newspapers.

Newspaper Circulation Had Been Declining for Years