NBD,a financial institution headquartered in Detroit,matches its employees' contributions to universities and colleges.This is an example of the ____ approach to social responsibility.

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The proactive approach to social responsibility involves actively seeking opportunities to contribute to the welfare of the community and the environment beyond the firm's immediate financial interests or legal obligations. NBD's initiative to match its employees' contributions to educational institutions exemplifies this approach by voluntarily supporting education and thereby contributing positively to society.

NBD,a Financial Institution Headquartered in Detroit,matches Its Employees' Contributions to Universities