Rest stops in New Jersey have Burger King restaurants.The NJ Transit Authority and Burger King use a(n)____ strategy.
A) importing/exporting.
B) licensing.
C) outsourcing.
D) direct investment.
E) strategic alliance.

Question

Quizplus · Accepted Answer

A strategic alliance is when two or more entities collaborate on a project or business activity, sharing resources and benefits. In this case, the NJ Transit Authority and Burger King are working together to operate restaurants at rest stops, which fits the definition of a strategic alliance.

Rest Stops in New Jersey Have Burger King Restaurants