Disney has a Smartphone app to help visitors navigate Walt Disney World.It helps guests find shorter lines,food,restrooms,etc.The app helps increase guest enjoyment and time in the park,which leads to more revenue.The app is an example of a ____ plan.
A) strategic
B) standing
C) contingency
D) tactical
E) operational

Question

Quizplus · Accepted Answer

The Disney smartphone app is an example of a tactical plan as it is a short-term, specific plan that outlines the actions needed to achieve a particular goal - in this case, increasing guest enjoyment and time in the park to generate more revenue.

Disney Has a Smartphone App to Help Visitors Navigate Walt