The tactical plan was to increase sales of King bread mixes through the use of sales promotions.The ____ plan done by a marketing manager low in the management hierarchy included the development of a 50-cents-off coupon to go on the outside of each bread mix box.
A) strategic
B) standing
C) contingency
D) single-use
E) operational

Question

Quizplus · Accepted Answer

The tactical plan mentioned is specific and detailed, indicating that it is an operational plan. Operational plans are developed by low-level managers and focus on specific actions and tasks required to achieve goals set by higher-level managers. Therefore, option E, which mentions operational plan, is the correct choice.

The Tactical Plan Was to Increase Sales of King Bread