The function of accounting and finance in a business that is implementing a differentiation strategy is to control the flow of funds without discouraging the creativity needed to constantly develop new products and services to meet customer needs.

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Accounting and finance have a critical role in implementing a differentiation strategy by enabling the company to invest in research and development, marketing, and other areas that contribute to product differentiation. They must ensure that the company has sufficient funds to support its growth and expansion while also managing costs and risks. At the same time, they need to provide flexibility and support for the creativity and innovation necessary for product differentiation. By controlling the flow of funds, accounting and finance can help the company achieve its strategic goals without limiting its ability to innovate and adapt to market changes.

The Function of Accounting and Finance in a Business That