Stars,question marks,and dogs could all be net cash users.

Question

Quizplus · Accepted Answer

Stars, question marks, and dogs refer to categories within the Boston Consulting Group (BCG) matrix, a tool for analyzing a company's portfolio of products or business units. Stars and question marks often require significant investment to grow or maintain market share, making them potential net cash users. Dogs, which have low market share in low-growth markets, might also consume more cash than they generate, especially if a company attempts to turn them around.

Stars,question Marks,and Dogs Could All Be Net Cash Users