Southwest Airlines gained access to the Atlanta market when it purchased Air Tran.This is an example of a change in Southwest's
A) industry niche.
B) synergy.
C) scope.
D) resource deployment.
E) entropy.

Question

Quizplus · Accepted Answer

Scope refers to the range of markets, products, and services that a company operates within. With the purchase of Air Tran, Southwest expanded its scope to include the Atlanta market.

Southwest Airlines Gained Access to the Atlanta Market When It