Mrs.Fields was the first high quality,high priced cookie.Its success attracted competition.Mrs.Field's slowed growth to focus on making current operations more profitable.This is an example of a ____ strategy.
A) differentiation
B) cost leadership
C) reactor
D) prospector
E) defender

Question

Quizplus · Accepted Answer

Mrs. Fields' decision to slow growth and focus on making current operations more profitable signifies a defender strategy. The defender strategy involves focusing on the current market and products while maintaining a strong defense against competition. This is evident from Mrs. Fields' decision to defend its position in the high-quality, high-priced cookie market by making its current operations more profitable rather than expanding into new markets or introducing new products.

MrsFields Was the First High Quality,high Priced Cookie