Turner Broadcasting was looking for a source of movies to show on its various cable television stations.When Turner purchased a movie studio with its vault of old movies,it was an example of a(n)____ diversification strategy.
A) related
B) integrated
C) unrelated
D) functional
E) institutional

Question

Quizplus · Accepted Answer

Turner Broadcasting's purchase of a movie studio to obtain a source of movies for its cable stations is an example of related diversification, as it involves expanding into a business that is connected to its existing operations in the media and entertainment industry.

Turner Broadcasting Was Looking for a Source of Movies to Show