____ is the proportion of the market controlled by the product.
A) Market growth rate
B) Relative market share
C) Competitive advantage
D) Tactical scope
E) Functional reach

Question

Quizplus · Accepted Answer

Relative market share is the proportion of the market controlled by the product. Option A, market growth rate, refers to the rate at which the market is expanding. Options C, D, and E are not related to this concept.

____ Is the Proportion of the Market Controlled by the Product