Adolph Coors Company heavily developed Zima brand beer that was targeted to Generation Xers,but Zima gained only a small share of a rapidly growing market.According to the BCG matrix,Zima is an example of a

Question

Quizplus · Accepted Answer

Zima is a new product that has not yet established itself in the market, hence it has a low market share despite being in a rapidly growing market. This aligns with the characteristics of a question mark in the BCG matrix, which is a product with low market share in a high-growth market.

Adolph Coors Company Heavily Developed Zima Brand Beer That Was