Assuming an SBU retained its share of the market,how would it be classified if it was a star and its market subsequently became a low-growth market?
A) Still a star
B) A defender
C) A cash cow
D) A dog
E) A question mark

Question

Quizplus · Accepted Answer

If a star SBU's market subsequently became a low-growth market, it would be classified as a cash cow. This is because a cash cow generates high profits and cash flow due to its large market share, but in a low-growth market, there is little opportunity for significant growth. Therefore, the SBU would still retain its market share and generate high profits, but its growth potential would be limited.

Assuming an SBU Retained Its Share of the Market,how Would