GE noticed that financial institutions had large profit margins.When GE entered the industry,its SBU was

Question

Quizplus · Accepted Answer

A question mark refers to an SBU with low market share in a high-growth market. Since GE was entering a new industry, it would have low market share initially, making it a question mark. The fact that financial institutions had large profit margins indicates that it was a high-growth market, which also supports the idea that GE's SBU was a question mark.

GE Noticed That Financial Institutions Had Large Profit Margins