Special Exercises
Electronic Arts (EA)is a video game producer.It makes games for just about any game console,handheld game,PC,and cell phone.Sony makes games only for PlayStation platforms.Acclaim makes games primarily for massive multiplayer online game downloads.EA has the following information to begin a SWOT analysis.Determine whether each statement describes a strength,weakness,opportunity,or threat.
-Acclaim's games are free downloads that are paid for with product endorsement fees for items within the game.
A)Strength
B)Weakness
C)Opportunity
D)Threat

Question

Quizplus · Accepted Answer

Acclaim's strategy of offering free downloads paid for with product endorsements could attract customers away from EA, posing a threat to EA's market share and revenue.