Match the following.You may use a response once,more than once,or not at all.
-Southwest Airlines' cheap airfares and minimum service
A)Niche
B)Identifying new markets
C)First-mover advantage

Question

Quizplus · Accepted Answer

Southwest Airlines has carved out a niche for itself by offering cheap airfares and minimum service, which appeals to budget-conscious travelers.

Answer: B
 Southwest Airlines has been successful in identifying new markets, such as business travel and international flights, to expand its customer base.

Answer: Not applicable
 Southwest Airlines' success is not attributed to first-mover advantage, as it was not the first low-cost carrier in the market.

Match the Following