Match the following.You may use a response once,more than once,or not at all.
-USAA insurance,marketed only to military families
A)Niche
B)Identifying new markets
C)First-mover advantage

Question

Quizplus · Accepted Answer

USAA insurance is an example of a niche market, as it is specifically marketed only to military families.

Answer: B or C
 Neither identifying new markets nor first-mover advantage applies directly to USAA insurance, as it is a well-established company with a clearly defined target market. These concepts would be more applicable to a company that is expanding into new markets or introducing a new product or service.

Match the Following