Earthlink is interested in achieving name recognition with grassroots America.Its marketing department has developed three possible plans,all of which involve the sponsorship of country music concerts.Using ____ thinking,the manager was able to see that while the performers are all country music singers,each appeals to a different segment of the country music market.
A) congruent
B) convergent
C) digressive
D) divergent
E) constructive

Question

Quizplus · Accepted Answer

The manager's ability to see that each performer appeals to a different segment of the country music market suggests that they are using divergent thinking. Divergent thinking is the ability to come up with multiple solutions or ideas in response to a problem or question. In this case, the problem is how to achieve name recognition with grassroots America, and the manager is considering multiple options (i.e. the three possible plans) that involve sponsoring country music concerts with different performers. By recognizing that each performer appeals to a different segment of the country music market, the manager is using divergent thinking to identify a range of potential solutions.

Earthlink Is Interested in Achieving Name Recognition with Grassroots America