Consumers who will pay high prices to be among the first to own certain new products are called

Question

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Early adopters are consumers who are willing to pay high prices to be among the first to own certain new products. They are characterized as being adventurous, enthusiastic, and willing to take risks. They are also important to companies as they can help to create buzz and generate interest in the new product, which can lead to increased sales and profitability.

Consumers Who Will Pay High Prices to Be Among the First