Which of the following products allows the seller to identify different groups of consumers (segment the market)and practice price discrimination?
A)clothing items sold through Macy's Department Store
B)a hamburger sold at Burger King
C)a cafe latte sold at Starbucks
D)tickets to matinee shows at a movie theatre

Question

Quizplus · Accepted Answer

Tickets to matinee shows at a movie theatre can be sold at different prices to different groups of consumers. For example, seniors and students may be offered discounted prices while regular adults pay the full price. This is a form of price discrimination and requires the seller to segment the market by identifying different groups of consumers.

Which of the Following Products Allows the Seller to Identify