Starbucks started out small in 1971, but by 1993 Starbucks was a national chain and had coffeehouses in 38 countries. A key to the company's success was the realization by executives that
A) there was a demand for coffeehouses where consumers could sit and drink high-quality coffee.
B) coffee prices would have to be cut in order for Starbucks to compete with other stores that sold coffee.
C) they had to keep their stores open longer hours to attract a large number of customers.
D) their stores should be located close to other stores that sold similar products.

Question

Quizplus · Accepted Answer

The key to Starbucks' success was realizing that there was a demand for coffeehouses where consumers could enjoy high-quality coffee. This led to the development of the company's signature cafes with comfortable seating and a cozy atmosphere. This focus on quality and customer experience helped set Starbucks apart from other coffee chains and contributed to its rapid growth and success.

Starbucks Started Out Small in 1971, but by 1993 Starbucks