A trademark is a distinguishing sign or logo that allows a firm to uniquely identify its product, and therefore differentiate it from competitors. It is a symbol of the company's brand and intellectual property rights. A trademark does not grant rights to position products in high-traffic public areas, nor does it provide a patent on a product, but it does grant a legal instrument to differentiate a product.

Solved

A Trademark Is

Question 229

Multiple Choice

A trademark is

A) a legal instrument which grants a firm the right to differentiate its product.
B) a legal right to position a firm's product in high-traffic public areas such as airports and post offices.
C) a patent on a firm's product.
D) a distinguishing attribute such as a sign or logo that allows a firm to uniquely identify its product.

Correct Answer: