The marketing of the first ballpoint by Milton Reynolds showed
A) that first-mover advantages can make it more difficult for new firms to enter a market and compete against the first mover.
B) that being the first firm to market a new product can result in a natural monopoly.
C) that being the first firm to market a product may not lead to a long-lived advantage over later entrants into the market.
D) how important it is to receive patent protection for a new product.

Question

Quizplus · Accepted Answer

The marketing of the first ballpoint by Milton Reynolds showed that being the first firm to market a product may not lead to a long-lived advantage over later entrants into the market. This is because later entrants can learn from the first mover's mistakes, improve on their design, and offer their product at a lower price. Therefore, being the first mover does not necessarily guarantee a sustainable competitive advantage.

The Marketing of the First Ballpoint by Milton Reynolds Showed