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Why Would Managers Use the Accounting Rate of Return to Evaluate

Question 71

Multiple Choice

Why would managers use the accounting rate of return to evaluate potential investment projects?


A) It does not consider the time value of money.
B) Bonuses to managers may be based on accounting income and/or return on assets.
C) It serves as a screening measure to ensure that new investments do affect key financial ratios.
D) Debt contracts require that a company maintain certain ratios that are not affected by income and long-term asset levels.

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