A firm that follows a defensive competitive strategy could
A) Lower production costs.
B) Create a strong brand image.
C) Use its buying power to obtain price concessions.
D) Choices a and b.
E) Choices b and c.

Question

Quizplus · Accepted Answer

A defensive competitive strategy could involve lowering production costs to become more efficient and creating a strong brand image to maintain customer loyalty and deter competitors.

A Firm That Follows a Defensive Competitive Strategy Could