A firm that follows a differentiation strategy
A) Must heavily discount its prices.
B) Must command prices near the industry average.
C) Must focus on providing exceptional quality and service.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

A firm that follows a differentiation strategy aims to offer unique products or services that stand out from competitors, often through exceptional quality and service, allowing it to command higher prices.

A Firm That Follows a Differentiation Strategy