Due to the mere exposure effect, people often develop ________ attitudes about something through the ________ route.

Question

Quizplus · Accepted Answer

The mere exposure effect refers to the phenomenon that people tend to develop more positive attitudes towards things they are exposed to more frequently. This effect operates primarily through the peripheral route of persuasion, meaning that people are influenced by superficial cues (such as the familiarity of the stimulus) rather than by the actual content of the message. Therefore, the correct answer is C, positive attitudes developing through the peripheral route.

Due to the Mere Exposure Effect, People Often Develop ________