________ social influence occurs when we conform because we want to be liked or thought of positively.

Question

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Normative social influence is the type of social influence that occurs when we conform to the norms of a group because we want to be liked or thought of positively. We conform to avoid rejection or social disapproval, even if we do not believe in what the group is doing or saying. Informational social influence, on the other hand, occurs when we conform because we believe the group has more knowledge or expertise than we do. Prosocial influence refers to efforts to influence others for altruistic or cooperative reasons, while compliant behavior refers to going along with a request or demand from someone in a position of authority.

________ Social Influence Occurs When We Conform Because We Want