The compliance principle of ________ suggests that the likelihood of compliance rises if people think that others similar to themselves would comply.

Question

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The compliance principle of social validation is based on the idea that people are likely to comply with requests if they think that others similar to themselves would also comply. This principle is often used in marketing and advertising, where companies use social proof (e.g., "9 out of 10 dentists recommend...") to persuade consumers to buy their products.

The Compliance Principle of ________ Suggests That the Likelihood of Compliance