Fear appeals are more likely to be persuasive if they offer an effective way of avoiding the fearful outcome.

Question

Quizplus · Accepted Answer

Fear appeals can be persuasive if they provide a solution or effective way to avoid the feared outcome, which makes it more likely for people to take action to prevent the outcome. However, if the solution is not readily available or seems impossible to achieve, the fear appeal may not be as effective.

Fear Appeals Are More Likely to Be Persuasive If They