Which of the following is true of social media (SM)?
A)The use of social media is an old-style, organization-centered technique.
B)Social media is used for sending messages and attempts to manage, influence, and control customers and partners.
C)Organizations know social media is popular and can be strategically beneficial.
D)Social media markets to employees and not customers.

Question

Quizplus · Accepted Answer

Many organizations understand the importance of social media and its ability to reach a large audience, engage with customers, and build brand awareness. Therefore, they use social media as a strategic tool to achieve business objectives.

Option A is incorrect because the use of social media is a modern, customer-centered approach that focuses on building relationships and creating value for customers.

Option B is incorrect because social media is not used solely for sending messages, but also for listening to customers and engaging in two-way communication. It is also not about controlling customers or partners, but about building relationships and fostering trust.

Option D is incorrect because social media is used to reach a wide range of audiences, including both customers and employees.

Which of the Following Is True of Social Media (SM)