Jupiter Shop is an online store. Customers have to create an online account to purchase products. The purchased products are delivered free of cost. The address of delivery is stored, so that customers can choose the same address for future purchases. Jupiter Shop features seasonal discounts and exchange offers. It also accumulates redeemable points for regular shoppers. Which of the following statements describes the use of information systems (IS) by Jupiter Shop to lock in customers?

Question

Quizplus · Accepted Answer

Saving the delivery addresses makes future purchases more convenient for customers, thereby encouraging them to return to Jupiter Shop instead of switching to a competitor. This use of information systems helps to lock in customers by increasing their reliance on the platform's convenience features.

Jupiter Shop Is an Online Store