________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.
A)Regression
B)CRM
C)Market-basket
D)RFM

Question

Quizplus · Accepted Answer

RFM (Recency, Frequency, Monetary) analysis is a way of analyzing and ranking customers based on how recently they have made purchases, how frequently they make purchases, and how much they spend. This information can be used to create targeted marketing strategies and increase customer loyalty. Regression analysis is a statistical technique used to identify the relationships between variables. CRM (Customer Relationship Management) is a business strategy focused on building relationships with customers. Market-basket analysis is used to identify relationships between products to determine which products are often purchased together.

________ Analysis Is a Way of Analyzing and Ranking Customers