Samuel, a researcher, deduces that single women between the ages of 25 and 30, who usually live in the suburbs and make thrifty purchases, prefer a particular brand of washing machines. In this case, Samuel uses ________ to understand customer behavior.

Question

Quizplus · Accepted Answer

Samuel is using cluster analysis to group similar individuals (single women, ages 25-30, living in suburbs, making thrifty purchases) to understand their preferences for a particular brand of washing machines.

Samuel, a Researcher, Deduces That Single Women Between the Ages