Jobcon Electronics Inc.'s market strategy for the coming year is to capture a larger market share by upgrading the technology used in its products. The company's R&D department works on technologically enhancing the products. The new products are an instant hit in the market and considerably increase Jobcon's market share. This is an example of the R&D department's ________.

Question

Quizplus · Accepted Answer

The R&D department's effectiveness can be seen through the success of the new products in the market, resulting in an increased market share for the company.