Which phase of the customer life cycle categorizes customers according to value and attempt to win back high-value customers?
A)loss/churn
B)customer acquisition
C)relationship management
D)marketing

Question

Quizplus · Accepted Answer

The loss/churn phase involves categorizing customers by their value and implementing strategies to win back high-value customers who have stopped engaging with the company.

Which Phase of the Customer Life Cycle Categorizes Customers According